Horizon Yacht History
With the unchanged childhood passion for boats and a love of the ocean, CEO John Lu founded Horizon Yacht, parent company of Horizon Group, in 1987. Returning home to Kaohsiung, his hometown, after graduating from the National Taiwan Ocean University with a degree in naval architecture, Lu ventured into gaining experience of the yacht industry. With a strong goal to bring clients their own ultimate dream yacht to life, Horizon Yacht was created. Lu’s success as a naval architect remains apparent today.
When Lu had created Horizon, the Taiwan yacht industry, as he knew it, was prospering almost certainly. Unfortunately not long after, Taiwan’s yachting industry took a major hit in an unexpected recession. Having to adjust business strategies to continue their success, Horizon shifted target markets to Europe, Australia, and Asia. Along with business changes they also focused on changing manufacturing processes that required they adhere to stringent yacht quality and safety requirements in Europe and Japan. By doing so, they earned a distinct reputation for building yachts of outstanding quality and value. As a result to Horizon’s continual progress and advancements, the company was able to prevail over Taiwan’s economic recession.
In 1993, Lu recognized a demand for high-value megayachts and began building yachts reaching over 80 feet. The Horizon Yacht factory encountered limits on production scale, so Lu was then forced to begin focusing on increased production capacity and improved product quality through specialized processes. Moving the company forward as a luxury yacht builder, the decision to officially become a part of the megayacht market was a notable milestone for Horizon and proved Lu to be a visionary in the yachting industry.
From 2000 to 2005, Lu continued to expand Horizon with it’s other three companies – Atech Composites, Vision Yachts and lastly Premier Yacht having each assigned its own build concentration. To build a more comprehensive range of yachts, the Horizon Yacht company was redeveloped. Horizon Group was then formed to work as a cohesive organization that interconnects the four companies allowing the exchange of ideas and resources. The Horizon Group Management center was established in 2007 to help organize and oversee the Horizon Group network.
Known throughout the industry for its sophisticated craftsmanship, superior build techniques, and innovative technology, Horizon Yacht has emerged as the leading Asian yacht brand in the luxury megayacht market since its inception in 1987. One-third of Taiwan’s yacht industry total export quantity has been contributed by Horizon, elevating Taiwan as one of the world’s top five luxury megayacht building nations. Horizon has been honored as “Best Asian Motor Yacht Builder” 6 years in a row and is the first and only member of SYBAss (Superyacht Builder’s Association) from the Far East.